Pohjolan Energia developing into international Freebo

Pohjolan Energia Group is rebranding itself and is now called Freebo Group Oy. Changing the name supports the company’s internationalisation into the Nordics. The company’s subsidiaries are Freebo Oy in Finland and Freebo AB in Sweden.

Internationalisation plays the key role in our growth strategy – our goal is to be the market leader of solar power solutions for domestic houses in the Nordics. Launching a new brand that supports international business is a major step towards this goal,” says Sami Leinonen, CEO of Freebo Group Oy.

Freebo offers the best, easy and reliable service to its customers. We will continuously develop our operations in good cooperation with our customers and other stakeholders. Freebo is distinctive and positive and represents solar power in a way that is easy, smart and independent,” Leinonen continues.

Freebo’s first office in Sweden was opened in May in Örebro. The first solar power station installations in Sweden will be done already this summer. In Finland, Freebo’s solar power system is already used in over 6,000 small buildings.

Freebo Group Oy, founded in 2016, has grown to become Finland’s largest provider of solar power electrification for domestic houses. The company operates in 16 localities in Finland and employs almost 200 persons in various duties. The company’s net sales were approximately EUR 20 million in 2018. Since 2018, the majority owner of Freebo Group has been the Finnish leading private equity investor MB Funds.

Freebo Group Oy is a Nordic solar power partner of domestic houses founded in 2016. Freebo serves its customers with a one-stop-shop concept in Finland and Sweden. The company’s headquarters are located in Oulu. The company employs almost 200 industry professionals and has made the dream of a private solar power system a reality for already 6,000 customers.


MB Funds is a leading Finnish private equity investor founded in 1988. Total assets under MB Funds management stand at EUR 0.5 billion with prime Finnish institutions as its main fund investors. During its operation, MB Funds has successfully invested in approx. 40 mid-sized companies in the Nordics.