Mikael Castrén has been appointed as the new CEO of LIWLIG Group

Mikael Castrén, currently CEO of LIWLIG Finland, has been appointed CEO of LIWLIG Group, effective 1st December 2026. In his new role, Castrén will assume overall responsibility for the Group’s leadership and operations, supporting LIWLIG’s continued international expansion and growth across markets.

LIWLIG Group is a global event and brand experience agency with Nordic roots, creating corporate and employee events, brand experiences and activations, exhibitions, experience centres and showrooms, as well as content and communications. LIWLIG aims to strengthen its position as an international player and pursue growth across Europe. In their new roles, key leaders will be able to fully leverage their expertise and strengths as LIWLIG takes its next strategic steps forward.

The current CEO and founding member of LIWLIG Group, Timo Aalto, will transition to the role of Executive Chair of the Board. In his new position, he will focus on the Group’s growth strategy, including mergers and acquisitions.

“We are entering a new phase focused on growing into a stronger European player. It has been a privilege to lead the company’s growth from founding of Tapaus in 2012 into the international LIWLIG Group, and I have had a front-row seat to the growth and evolution of the event industry for more than 30 years. I am stepping into my new role with great enthusiasm and anticipation. This new division of responsibilities will give us the best possible foundation to achieve our goals and drive LIWLIG forward with determination,” says Timo Aalto, CEO and founding member of LIWLIG Group.

“I am excited to take responsibility for leading LIWLIG Group’s business operations and executing our growth strategy. We have built a strong position in the Nordic market, and our ambition is now to become a truly European company. We have a strong culture, exceptionally talented people, and significant potential across borders. My role is to ensure that we continue building LIWLIG into an even stronger international player,” says Mikael Castrén, CEO of LIWLIG Finland.

The current Chair of the Board of Directors Kimmo Vanne, representing MB Funds, will continue to serve as an ordinary member of the Board. Meri Koivula will step down from the Board.

(From the left: Mikael Castrén, Timo Aalto, Harri Sieppi)

For further information:
Kimmo Vanne
Chairman of the Board of Directors, LIWLIG (until 1st December 2026)
Managing Partner, MB Funds
+358 40 552 8398 or kimmo.vanne@mb.fi

Timo Aalto
CEO, LIWLIG Group (until 1st December 2026)
+358 400 801 205 or timo.aalto@liwlig.com

Mikael Castrén
CEO, LIWLIG Finland (until 1st December 2026)
+358 50 358 1818 or mikael.castren@liwlig.fi

We are LIWLIG
Strong experiences bring real change. Together with our clients we orchestrate moments that build cultures, strengthen relations and create momentum.
LIWLIG operates globally and is the leading event and brand experience agency in the Nordics, with offices in Sweden, Denmark, Norway, and Finland.
Discover the LIWLIG story

MB Funds Briefly
MB Funds is a leading Finnish private equity firm established in 1988, with a long track record of partnering with entrepreneurs and management teams to build successful growth companies. The firm focuses on attractive mid-sized companies and supports their profitable growth and transformation through active ownership, strategic development and responsible investing. Over nearly four decades, MB has raised seven buy-out funds, invested in more than 50 companies and built a strong value creation track record across different economic cycles.