The Nordics’ largest event agency group LIWLIG completes a major milestone in its Nordic expansion by acquiring Danish event agency Welcome A/S. The acquisition brings LIWLIG to the Danish market and enables even more comprehensive event services for its customers.
The leading event agency group in the Nordics, LIWLIG, has acquired Danish event agency Welcome A/S, one of the largest event agencies in Denmark, with revenue of around €6 million. Welcome provides event and meeting services for most industries, with special emphasis on the healthcare, IT, finance, industry and shipping industries. The acquisition is an important strategic milestone for LIWLIG Group in its Nordic expansion, as it enters the Danish market, and thus has operations in Finland, Sweden, Norway and Denmark. Welcome’s owners will continue working in the company, while becoming shareholders of the LIWLIG Group.
Welcome joins Finnish and Swedish market leaders Tapaus and Eventyr Nine Yards in the LIWLIG Group, as well as previously acquired Norwegian 6. Sans. LIWLIG Group event agencies produce over 1 000 events in around 50 countries yearly. The group aims at reaching an annual revenue of around €100m in 2023, and it has around 260 employees.
Welcome will provide new services within LIWLIG Group in the form of facilitated events, which will be available in all the Nordic markets. In addition, the acquisition brings the global competencies of LIWLIG Group to Welcome’s clients, bringing a real competitive advantage in a Danish market mostly populated by local event agencies.
“We are incredibly excited to announce this strategic milestone, and finally being able to call LIWLIG a truly Nordic event agency group. Welcome is a great fit from cultural, management and business perspectives, strengthening the whole LIWLIG Group and giving us the perfect entrance into the Danish market. With this talent, we can offer unmatched creative event services for our customers, in the Nordics and all around the world, says Timo Aalto, Managing Director and CEO of Tapaus & LIWLIG Group.
“This is the perfect match at the perfect time for Welcome. We have seen increasing
internationalization from our customers for some years, and as part of LIWLIG Group, we can offer more global event services. We are very much looking forward to becoming part of LIWLIG Group’s ambitious growth plans and contributing with our knowhow – in addition to being able to serve our customers even better”, says Jannik Seifert, Partner at Welcome.
The pandemic made events more important than ever – with no growth limits in sight
After the initial shock of the COVID-19 pandemic paved the way for a drastic decrease in physical events and the rise of virtual events, the event marketing industry has bounced back. LIWLIG Group has grown significantly, gaining more customers and projects, recruiting new employees and continued strategic investments.
“You could say the pandemic was the best and worst thing that could have happened to the event industry. Companies used to take events for granted before, but when pandemic made in-person events impossible, businesses really understood how important these gatherings actually were in creating engagement, commitment and trust among people. Now, events are more popular than ever, as companies have rediscovered the value of in-person meetings between colleagues, customers and other stakeholders”, Timo Aalto continues.
LIWLIG Group on track to becoming the first carbon-negative event agency in the Nordics
In addition to becoming the largest and leading event agency in the Nordics, LIWLIG Group is also showing the way regarding sustainable development. The company’s carbon footprint related to its own operations and offices is already carbon neutral. Around 50% of LIWLIG arranged customer events are now compensated with a goal to reach 100% by the year 2025. As the only event agency in the Nordics, the group has developed an emission calculator to identify climate impacts of event productions. In addition, LIWLIG also has a re-use rate calculator for calculating how much material can be reused and recycled, as well as a guide to low-emission event production, available to anyone who wishes to use them on the company website.
“Every industry needs to do its part to tackle the challenge of climate change, We want to be a pioneer in the event industry and make it more sustainable with solutions that really work. The days where event materials were thrown away after a single use are long gone – nowadays an increasing amount of materials can be recycled and reused”, Timo Aalto concludes.
Caption: From the left Timo Aalto CEO Liwlig Group; Peter Stigsnaes-Eriksen, Founder Welcoma As; Sofi Franzen CEO Eventyr NineYards; Jannik Seifert, Founder Welcome AS Founder; Mikael Castrén, CEO TAPAUS Oy; Per Morten Bergh, CEO 6.Sans; Magnus Holde-Bygvraa, Founder Welcome As
For further information:
CEO and Managing Director, LIWLIG Group & Tapaus
+358 400 801 205
LIWLIG is the largest event marketing agency group in the Nordic countries. The group includes the Finnish market leader TAPAUS, the Swedish market leader Eventyr Nine Yards with 6.Sans in Norway and Welcome in Denmark. The group employs around 260 experiential marketing professionals who are passionate about their work. LIWLIG specializes in organizing various physical and virtual events in the Nordics and globally. The company focuses on customer, personnel, consumer, influencer and stakeholder events, trade fairs, as well designing spaces such as showrooms. With events arranged in around 50 countries, LIWLIG organizes more than 1,000 events annually. www.liwlig.com