Suvia Group has become Finland’s leading independent operator in vehicle damage repair and inspection services
Suvia Group has through a significant growth journey become Finland’s leading independent operator in vehicle damage repair and inspection services. The company is building the future together with its customers by combining an extensive repair shop network, deep insurance company integration and a sustainable operating model.
The disruption has only started
Suvia Group CEO Jens Jensen sees the transformation of the repair shop industry accelerating. “The automobile industry is changing faster than many realize. For us, this is especially visible in the increasing complexity of repair needs. Collision repair is no longer just about sheet metal and paint – it’s about electrical systems, sensors, and safety technology. It’s about diagnostics and data,” Jensen explains.
The transformation of mobility is not only seen in the rise of electric vehicles, but also in how damages are repaired – and by whom. As repairs become more complex and expensive, insurance companies are seeking nationwide, cost-efficient, and digitally compatible partners. Car owners, in turn, value convenience, transparency, and high quality.
Three complementary business areas
Suvia Group’s operations stand on three solid foundations: InCar’s repair network, which has grown by 15 locations in the past three years adding up to 66 repairs shops; SVT’s nationwide damage inspection services; and Autobodyparts’ extensive spare parts offering. In 2024, the Group’s revenue was €93 million while employing over 560 professionals.
A strong network is not enough alone. The company’s competitive advantage lies in its deep integration with insurance company processes: work orders are handled digitally, customer service is centralized, and reporting is based on measurable data.
“Insurance companies are looking for partners who are reliable, nationwide and efficient. Our strength is in our ability to deliver predictability and quality across the country,” Jensen says.
Growth and investments
The company’s growth has been both strategic and market-driven – driven by acquisitions as well as the establishment of new units. This year, Suvia Group opens new units or expands in Helsinki, Pirkkala, Kotka, Rovaniemi, Vaasa, and Oulu. Investments are also planned in Espoo, Vantaa and the Porvoo region.
Suvia Group’s competitive edge is built on three pillars:
- Excellent customer service
- A unified service model with insurance companies
- A sustainability strategy that includes the entire organization
Excellent customer service – convenience and speed
In the event of damage our customers can book a free 15-minute damage assessment, bring their car directly to the repair shop or simply send pictures through the InCar camera service. The process is designed to be as effortless and transparent as possible. We perform continuous competence development and training programs in order to ensure that every customer receives the same high-quality and consistent service.
A unified service model as a success factor
Suvia Group manages the damage process from start to finish – from consultation and inspection to high quality repair and spare parts services.
“We want to give our customers a peace of mind and make sure the damage repair is as convenient as possible, not just a technical task. The experience is shaped by seamless cooperation with insurance companies, towing and leasing companies and other involved partners. Our goal is to deliver the best customer experience while ensuring that the vehicles are repaired according to the highest standards” Jensen emphasizes.
Sustainability in practice
The company’s sustainability program is built in line with the EU’s CSRD standards and covers environmental, social, and governance targets. Measures include the use of re-used spare parts, minimizing VOC emissions and developing recycling and reporting systems. Key elements of social responsibility include competence development, occupational safety and strong leadership practices.
Long-term leadership
Suvia Group’s strategy is not based on individual projects but on a comprehensive long-term approach. The goal is to combine technology, expertise and sustainability into a single, cohesive chain in which all parts support each other.
“This is not a speed race – it’s a long game. We are building a company that leads the industry, not by being the loudest but by setting the direction through our actions,” Jensen concludes.
Suvia Group’s position is founded on its ability to connect customers, insurance companies and professionals into a single chain – transparently, efficiently and sustainably. It is a company that doesn’t just follow change, it leads it.
