{"id":432,"date":"2019-06-04T12:00:15","date_gmt":"2019-06-04T09:00:15","guid":{"rendered":"https:\/\/dev.mbrahastot.donbran.co\/uncategorized\/2019\/06\/mb-rahastot-sijoittaa-tapahtumatoimisto-tapaukseen-joka-yrityskaupan-yhteydessa-ostaa-roof-productions-oyn\/"},"modified":"2019-07-05T12:52:18","modified_gmt":"2019-07-05T09:52:18","slug":"mb-rahastot-sijoittaa-tapahtumatoimisto-tapaukseen-joka-yrityskaupan-yhteydessa-ostaa-roof-productions-oyn","status":"publish","type":"post","link":"https:\/\/www.mbrahastot.fi\/en\/press-release\/2019\/06\/mb-rahastot-sijoittaa-tapahtumatoimisto-tapaukseen-joka-yrityskaupan-yhteydessa-ostaa-roof-productions-oyn\/","title":{"rendered":"MB Funds invests in TAPAUS that acquires Roof Productions in connection to the MB transaction"},"content":{"rendered":"

MB Funds has agreed to acquire a majority ownership in the leading Finnish event management firm TAPAUS. In connection to the MB transaction, TAPAUS acquires a leading Finnish brand activation agency Roof Productions Oy focused on B2C events.<\/span><\/p>\n

During the past seven years TAPAUS has grown to become the largest event planning and production firm especially in corporate events in Finland. Growth in B2C events was a logical step in TAPAUS\u2019 growth strategy.<\/span><\/p>\n

“Corporate events have been our largest business area throughout TAPAUS\u2019 history. During the past couple of years, we have sought growth especially in fairs and exhibitions and obtained a solid footprint as a planner and producer of stands and events within fairs for Finnish and international corporates. It was a logical step for us to focus also on a growth in B2C events and brand activation. Acquisition of a reputable company is the most efficient way to obtain growth in this segmen<\/em>t”, says Timo Aalto<\/strong>, CEO of TAPAUS.<\/span><\/p>\n

Net sales of TAPAUS was 23 million euros in 2018 out of which ca. 15% was generated through B2C events. After the acquisition of Roof, share of B2C events in TAPAUS\u2019 net sales increase to 30% and pro forma net sales over 30 million euros.<\/span><\/p>\n

Roof Productions Oy is a brand activation agency established by CEO Jani Savola<\/strong> in 2006. The company employs ca. 20 persons. Roof has specialized in designing and creating touchpoints between brands and people for companies serving consumers. These touchpoints can be e.g. marketing campaign, stakeholder meeting, launch event, staff party or store promotion. Roof\u2019s net sales have been growing for several years and company\u2019s net sales reached nearly 7 million euros in 2018.<\/span><\/p>\n

“Together with our employees we have been able to grow and develop Roof\u2019s business to this point where we felt that we require larger resources and new growth boost. TAPAUS felt like a big brother who complements us greatly. Transaction provides operational reliability for our clients and development opportunities for our employees. I believe that our corporate culture fits well with TAPAUS<\/em>“, says Jani Savola CEO of Roof Productions.<\/span><\/p>\n

“In Roof, we were especially impressed by the quality of work they provide and their way of working. We noticed that Roof obtained highest client loyalty points in \u2018Vuoden Toimisto 2019\u2019 competition which confirmed that Roof operates with same enthusiasm and ambition level than TAPAUS. We know that Roof employees share the same \u2018extra mile\u2019 attitude than our employees in meeting and exceeding the client expectations<\/em>“, states Timo Aalto.<\/span><\/p>\n

Roof Productions\u2019 employees transfer to TAPAUS\u2019 premises in Autumn 2019. The merger increases the number of TAPAUS\u2019 employees to 80 persons. Roof\u2019s CEO Jani Savola becomes a member of TAPAUS\u2019 management team and operative director at B2C events.<\/span><\/p>\n

In connection to the Roof transaction, Finnish private equity investor MB Funds becomes a majority shareholder in TAPAUS. The current management continues in their management roles and as significant shareholders of the company. MB Funds will provide financial resources that enable accelerated growth and development of TAPAUS.<\/span><\/p>\n

Closing of the transaction requires competition authority\u2019s approval and the target is to complete the acquisition as soon as possible.<\/span><\/p>\n

Further information:<\/span><\/p>\n

Timo Aalto<\/strong>
\nCEO, TAPAUS
\n<\/span>timo.aalto@tapaus.fi<\/a>
\n+358 400 801 205
\n<\/span>www.tapaus.fi<\/span><\/a><\/p>\n

Jani Savola<\/strong>
\nCEO, Roof Productions
\n<\/span>jani.savola@roof.fi<\/a>
\n+358 40 593 2051
\n<\/span>www.roof.fi<\/span><\/a><\/p>\n

Kimmo Vanne<\/strong>
\nPartnei, MB Funds
\n<\/span>kimmo.vanne@mb.fi<\/a>
\n+358 40 552 8398
\n<\/span>www.mb.fi<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MB Funds has agreed to acquire a majority ownership in the leading Finnish event management firm TAPAUS. In connection to the MB transaction, TAPAUS acquires a leading Finnish brand activation agency Roof Productions Oy focused on B2C events. During the past seven years TAPAUS has grown to become the largest event planning and production firm […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-press-release"],"yoast_head":"\nMB Funds invests in TAPAUS that acquires Roof Productions in connection to the MB transaction - MB Rahastot<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mbrahastot.fi\/en\/press-release\/2019\/06\/mb-rahastot-sijoittaa-tapahtumatoimisto-tapaukseen-joka-yrityskaupan-yhteydessa-ostaa-roof-productions-oyn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MB Funds invests in TAPAUS that acquires Roof Productions in connection to the MB transaction\" \/>\n<meta property=\"og:description\" content=\"MB Funds has agreed to acquire a majority ownership in the leading Finnish event management firm TAPAUS. 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