Founded in 1995, Eventyr is a widely awarded event marketing agency made up of 32 event professionals. Eventyr\u2019s Managing Director Sofi Franz\u00e9n was named Sweden\u2019s CEO of the Year in 2018. Eventyr shares TAPAUS\u2019s company culture, where staff is at the heart of everything and humor is an important part of our work.<\/p>\n
“Over the past few years we have grown Eventyr from an agency with a turnover of around 9.5 million euros into an agency with a 15-million-euro turnover and strong plans for the future. Many of our current customers have expressed interest in the idea of working with an agency that\u2019s a Nordic player, which is why partnering with TAPAUS felt so right strategically and so exciting for us as a company. Our customers are the biggest winners in this deal”<\/em>, says Eventyr\u2019s Founder and Managing Director Sofi Franz\u00e9n<\/strong>.<\/p>\n Swedish companies have been investing in events as a way to engage employees for years. And there is a growing demand for that in Finland, too, as shifts in working life and the retirement of baby boomers are forcing Finnish companies to invest more in engaging current employees and attracting new ones.<\/p>\n “Eventyr has amazing expertise in producing employee events, which will help us develop both the quality of our clients\u2019 B2E events and the skills our own people. With this acquisition, we also want to become the best and most appealing and interesting place to work for event professionals in Finland and Sweden. Combining TAPAUS\u2019s corporate event expertise and Eventyr\u2019s employee event expertise really allows us to create a winning recipe for the Nordic market”<\/em>, says TAPAUS Ltd.\u2019s Managing Director Timo Aalto.<\/p>\n After the acquisition, the TAPAUS Group\u2019s estimated turnover will reach approximately 50 million euros in 2020, with its sights set on more extensive growth in the Nordics. The acquisition was completed in January of 2020. Sofi Franz\u00e9n will continue as Managing Director of Eventyr Ltd. and will become a shareholder in the TAPAUS Group.<\/p>\n For more information:<\/strong> Sofi Franz\u00e9n, Managing Director, Eventyr Ltd. TAPAUS:<\/strong> Founded in 2012, TAPAUS Ltd. is an event and expo agency that believes that the interactions between people are the key to business success. Our 90 hard-working and passionate event marketing professionals have helped TAPAUS grow into the chosen partner of the biggest and best-known companies in Finland, both at home and across the globe. TAPAUS Ltd. forecasts a turnover of around 33 million euros in 2020E.<\/p>\n EVENTYR:<\/strong> As Sweden’s leading event agency, Eventyr Ltd. has arranged more than 3,500 successful events worldwide. We create completely unique brand experiences that people love to remember. At Eventyr, we are driven by a strong interest in how trends and tendencies are shaping the world. We love to try new ways to communicate and experience and creating events that strengthen and enhance brand experiences. It is our greatest passion. Stronger experiences. Smarter communication. Live, digitally and socially. Our vision: Always be the leading event agency in Sweden.<\/p>\n","protected":false},"excerpt":{"rendered":" The Nordics\u2019 largest event marketing agency TAPAUS Ltd. strengthens its capabilities \u2013 particularly in employee events \u2013 by acquiring Stockholm-based event agency Eventyr Ltd. With the acquisition of Sweden\u2019s leading event agency Eventyr Ltd., TAPAUS continues to implement its growth strategy by expanding into the Swedish market. Both companies will continue to operate independently, taking […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1370","post","type-post","status-publish","format-standard","hentry","category-pressrelease"],"yoast_head":"\n
\nTimo Aalto, Managing Director, TAPAUS Ltd.
\ntimo.aalto@tapaus.fi, p. 0400 801 205
\nwww.tapaus.fi<\/p>\n
\nsofi.franzen@eventyr.se, p. +46 (0) 706 366 400
\neventyr.se<\/p>\n![\"\"](\"https:\/\/www.mbrahastot.fi\/wp-content\/uploads\/2020\/01\/TAPAUS_Eventyr_press_image_2020-01-21-600x392.jpg\")
\nPress photo of Sofi Franz\u00e9n, Eventyr Ltd.\u2019s Founder and Managing Director, and Timo Aalto, TAPAUS Ltd.\u2019s Founder and Managing Director.<\/p>\n